Prep Jerks Clothing L.A.
We hate how street wear companies tend to create things that they’ve never experienced and doesn’t reflect where they come from.
Arize: Tell us a little about how Prep Jerks came to be?
Prep Jerks: Prep Jerks began in Los Angeles late 2005 when all the people that were associated with us began to understand that the conventional way of dressing for general people in Los Angeles was obsolete. A plain white t-shirt and baggy over sized jeans felt confined and tacky. We felt like we were being robbed of our freedom to be different, and we were not alone.
Arize: What do you want Prep Jerks to mean to your consumers?
Prep Jerks are people who receive good grades or excel in intelligent activities but will still give you the attitude needed to aggressively contend in a world that is not always forgiving.
Arize: What fashion trends do you guys hate that mainstream has picked up on in the past few years?
We hate how street wear companies tend to create things that they’ve never experienced and doesn’t reflect where they come from. There is a lot of recreation going on whether it is a popular saying or old school logo, we feel that it should be kept to a minimum and not provided as complete collections.
Arize: Since your brand is relatively new what do you want the masses to take away from your brand other than just the clothes?
We want the customer to understand that we are not merely a clothing company, we are more like a network of individuals that do everything needed in order to make success possible. As a company we want to provide our consumers with something completely different. We represent a network of individuals who are exposed to and made up of a variety of different things. Other than just clothes we provide effort, quality, creativity and experience.
Arize: In 5 words define what style means to Prep Jerks?
2: Defying the Conventional
Arize: Before we get out of here let our audience know what else is in store for 09’?
We have really unique pieces in store for ’09, the designs will have very little branding on them so the person wearing it does not feel like a walking billboard. We are also working on a new day jacket and crewneck sweatshirt.