New Art + Interview – Jorden Haley
Arize: First off, after taking a look at your website, I saw that you had a couple of different companies and ventures. Can you describe what you have going on? And who you are?
I am someone who is constantly in action, creating. Even on vacations I bring my sketchbook, my camera, and I work. Because for me, creating is just what I do. I get ideas that excite me and I need to express them. I have 2 main companies as avenues to bring my work out into the open. Bird ov Prey is the umbrella I work under for wearables, which is mostly t-shirts and jewelry, and Karbine is everything else, which is well, everything else.
I actually pay very little attention to mainstream stuff so I would be a bad judge of what gets overused. I would say that unnecessarily crazy fonts are at the top of the list.
Arize: You seem to like all mediums. Which medium have people most responded to and why?
I believe in having a varied approach to things being that theres alot of things I want to investigate visually that just cannot be accomplished with the same approach all the time. Generally I choose the medium that will best communicate the idea or feeling that I want. I get different sets of people reacting well to the different mediums. Some really dig the sculptural collage work because its very physical and visceral and emotional and not a lot of folks do it. Others are really into the flat graphics because that sort of iconographic imagery has become so ingrained in our day to day human to machine dialogue. Then I've gotten involved in some really serious looking digital compositing that people react to well, but on the other side of that token, I have suddenly fallen in love with really goofy bright colored graphics, which I have gotten a great response from. It all just comes down to the idea and drawing though. Thats the base of all of them.
Arize: A lot of your illustrations and designs have sort of a sinister look to em. What would you say your style reflects?
My style reflects my upbringing. My father is a veterinary pathologist and has always collected animal skulls. He is also a painter so these skulls were always apart of the decoration of the house or subject matter in paintings. In addition I grew up in the southwest, which is rich in hispanic catholic culture which has some imagery that could be interpreted as dark.
I am someone who is constantly in action, creating. Even on vacations I bring my sketchbook, my camera, and I work. Because for me, creating is just what I do.
Arize: It seems like skulls are more fashionable than ever before. They’re popping up everywhere. Do you think that some designers use them a little too much? And what element of design do you think gets over used the most?
They are definitely quite fashionable and the market is pretty saturated with them. Corporations are always looking for thing to co-opt in order to broaden their markets. Those of us who have always liked skulls are kinda wondering how we should be feeling about it...theres always that need to turn popular opinion on its head. But skulls are a symbol like anything else. They are a part of a language that no one can lay claim to owning. And there are some interesting interpretations of what they mean, but unfortunately its those rich interpretations which are the first detail to get glossed over when any symbol or culture is co-opted by the mainstream. I actually pay very little attention to mainstream stuff so I would be a bad judge of what gets overused. I would say that unnecessarily crazy fonts are at the top of the list.
Arize: Besides having Karbine you also have Bird ov Prey which is a clothing label. They have a lot of similar designs that you have at Karbine translated into tees, which is a awesome look! How have people reacted to your tees?
People react really favorably and have been absolutely supportive. It is so exciting to be able to make this stuff and know that there is a home out there for it.
Arize: What does the term Bird ov Prey mean in regards to your brand?
The term did not mean anything specific in the beginning. It actually came about second, as the logo was developed first. I came up with that image (the skull-faced figure with wings) and when I asked myself what it was, Bird Ov Prey was the answer. To me it symbolizes a collage of the many things that I am drawn to and an amalgamation of my influences since childhood. However, if I were to have one word for it, it would be perseverance.
Arize: So who exactly are these two companies run by? Is this a one man show? Yes, I take care of them both.
I enjoy researching the history and meaning of all sorts of symbols, so some of them are quite specific in their meaning. Others are meant to be taken a bit more broadly.
Arize: For those artists out there, that are somewhat hesitant to step out and create, what is some advice you have for them?
You have to go out there and do it and keep doing it no matter what, following what you love. Its the persistence that allows folks to get noticed. And the lifeblood of having persistence is courage to keep the engines running even when the goal might look impossibly far away.
Arize: Your work has a lot of symbolism. Is there any specific meaning to any of the symbols?
I enjoy researching the history and meaning of all sorts of symbols, so some of them are quite specific in their meaning. Others are meant to be taken a bit more broadly. Overall they are just fantastic tools for providing historical and cultural context. They are all specifically chosen to suit what I am trying to communicate.
Arize: Thanks for sitting down with us. Whats in store for the future and whats cookin up for the apparel line?
The future is going to be full of the enduring struggle to get these ideas out of my head in working order. And I would not have it any other way. In regards to Bird Ov Prey, this next season is going to see a lot more color thrown in there with the muted esoteric graphics. And hoodies just in time for the holidays. Links: